Creative Lead, Growth Marketing - 1663

Category: IT Services

Location:

City: Century City, CA (Los Angeles)

Onsite / Hybrid / Remote: Remote

Duration: 3 months to start with

Rate Range: Up to $50/hour in W2 (Depends On Experience)

Work Authorization: U.S. citizens, Green Card holders, and candidates with valid EADs. No H-1B, OPT, CPT, visa

Must Have

• 5+ years of experience leading or overseeing growth, performance, or acquisition marketing creative.

• Expert-level Figma skills.

• Strong creative direction experience across static design, video, and motion graphics.

• Strong understanding of Connected TV (CTV), digital advertising, and platform-specific creative requirements.

• Experience overseeing high-volume creative production, including creative reviews, templates, and workflows.

• Experience using marketing performance data to improve creative effectiveness.

• Extensive experience working simultaneously with internal creative teams and external agencies.

Responsibilities:

• Lead creative development, review, and quality control for high-volume growth marketing campaigns across CTV, paid social, and digital platforms.

• Oversee the production of static and video assets, ensuring consistency with brand guidelines, approved key art, trailers, and creative standards.

• Review video trailers and promotional content for pacing, editing, motion, music, messaging, and overall effectiveness.

• Provide creative direction and actionable feedback to designers, editors, and agency partners.

• Develop scalable creative templates, production systems, and workflows to support hundreds of marketing assets.

• Partner with Growth Marketing teams to translate campaign objectives into creative briefs and execution plans.

• Evaluate campaign performance data and recommend creative improvements to increase engagement and acquisition.

• Concept creative approaches for static assets, paid social campaigns, CTV advertisements, and branded placements.

• Manage multiple creative projects, coordinate approvals, track deadlines, and ensure timely delivery.

• Identify opportunities to improve production efficiency using AI-powered creative tools.

• Support copywriting and short-form marketing messaging when needed.

• Maintain awareness of emerging CTV and digital advertising formats, specifications, and creative best practices.

Qualifications:

• Minimum 5 years of experience in growth marketing, performance marketing, acquisition marketing, or related creative leadership roles.

• Advanced expertise in visual design, typography, composition, hierarchy, and brand consistency.

• Strong understanding of video production, motion graphics, editorial pacing, and storytelling.

• Demonstrated experience reviewing large volumes of creative assets and providing effective creative direction.

• Experience building and managing scalable creative production processes and design systems.

• Strong understanding of marketing performance metrics and data-driven creative optimization.

• Experience managing creative projects from initial briefing through final delivery.

• Ability to oversee both design and video production without personally editing or animating every asset.

• Proven experience coordinating internal creative teams and external agency partners.

Nice to Have

• Experience with Figma Weave.

• Experience using AI tools for image generation, video, motion, design, copywriting, or workflow automation.

• Experience in streaming, entertainment, media, or subscription-based digital products.

• Experience developing creative for paid social, CTV, and branded placements.

• Experience improving creative production efficiency through automation and AI-assisted workflows

DetailsOriginally posted on Himalayas